Data Mining Cookbook: Modeling Data for Marketing, Risk, and Customer Relationship Management

Although from my personal opinion, the book is not very well written, it provides quite a bit of insights on how mining method such as logistic regression can be used to customer segmentation, profiling, and create various targeting, propensity models for marketing and risk as well as customer relationship management. the illustrated programming language is in SAS, but the code is not completely listed in the book. It is not a beginning book for SAS but a seasoned programmer who previously does not programme in SAS should not have difficulty picking up the code and implementation in the book. btw the book is outdated,

http://www.amazon.com/Data-Mining-Cookbook-Relationship-Management/dp/0471385646

Reading Status: Not Completed.